Ebook One Buck at a Time: An Insider's Account of How Dollar Tree Remade American Retail
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One Buck at a Time: An Insider's Account of How Dollar Tree Remade American Retail
Ebook One Buck at a Time: An Insider's Account of How Dollar Tree Remade American Retail
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Review
Part memoir, part retail history, and part growth management game plan, One Buck at a Time chronicles the roots, founders and development of a true American success story, Dollar Tree. In a candid and entertaining narrative, Mr. Brock describes the profound impact of principled, team-oriented leadership, a mission-driven culture, and a distinctive strategy within a highly competitive industry. In doing so, the book also captures Dollar Tree’s extraordinary transition from an entrepreneurial, essentially family business to a multi-billion-dollar, professionally managed corporation with enormous potential for future expansion. --Carl Zeithaml, Dean of the McIntire School of Commerce at the University of Virginia
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From the Inside Flap
For over thirty years, Dollar Tree has succeeded at something the retail industry thought impossible: selling goods of surprising quality for no more than a dollar apiece, and in the process earning profits that defy common sense. In One Buck at a Time, company cofounder Macon Brock leads readers through the twisty path that saw Dollar Tree mushroom from a humble five-and-dime in Norfolk, Virginia, into one of the fastest-growing businesses in Americaone that today operates more than 14,000 stores, provides jobs for 165,000 people, and is climbing the Fortune 500. During every step of its growth, Dollar Tree has had to re-prove its concept to people who can't believe its success. Not long after entering the marketplace, the company faced a crisis of conscience. In view of inflation and pressure from suppliers, how long could it stick to its one-dollar price point? Would it have to abandon its founding principle and become just another Walmart competitor? Brock devised an experimenthe acquired a mixed bag of items Dollar Tree could sell for one dollar, for two dollars, for three and five, dumped them on a desk, and asked company officials to separate them into price piles. They couldn't do it. Even Brock was surprised. One Buck at a Time is an informal history of budget retail and a how-to on doing it right. Brock credits everyone from executives to store managers and associates for their devotion to a corporate culture of value and service. And yes, he paints an entertaining picture of how Dollar Tree fulfills its missionhow it scours the globe to maintain the all-important price point while fashioning a product mix that never fails to surprise and delight.
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Product details
Hardcover: 216 pages
Publisher: Beachnut Publishing (February 7, 2017)
Language: English
ISBN-10: 0895876817
ISBN-13: 978-0895876812
Product Dimensions:
6.2 x 0.8 x 9.5 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#358,873 in Books (See Top 100 in Books)
I did not have really high expectations, after all, how exciting can a book on a dollar store be. However, once I got past the first fifteen pages, it was riveting, and due to the high detail nature of the stories, I felt like I was there, from the beginning of Dollar Tree. Yeah, I was bored with about the first 15 pages, wondering if this was going to get better, but once we were past Brocks childhood years, and into the meat and potatoes, it did not disappoint me. I even read it trying to put myself to sleep-however instead, it kept me reading, because I wanted to see what happened next...
I'm the president and COO of a small upcoming company and often find myself looking for first hand accounts that dive deeper than the latest corporate executive jargon and Tony Robbins like self-help approach. I'm happy to say that I found what I was looking for in One Buck at a Time, by Macon Brock. Make no mistake, Mr. Brock's does not bring action and adventure like Richard Branson, dole out self-aggrandizing prophecy like Elon Musk, or portray the edgy brilliant life of someone like Steve Jobs. His steady, honest and personable approach portrays the life of a man and a company that learned a lot along the way, with an emphasis on the corporate culture and mission that would serve as the backbone for one of the most successful retail brands in the world. Mr. Brock is not ashamed to call out a lucky break or give credit where it is due and never once takes credit for the extraordinary talent and intelligence that he most certainly possessed. Instead, he paints the picture of a family man making the most out of an opportunity and not afraid to believe in his ability to succeed or aspire to great things. Macon Brock rises from the page a confident, approachable and persistent man destined to be successful - a true American hero that one can't help but root for. I highly recommend this book.
The first sales call I ever made was to Macon Brock back when the initial conversion was made to K&K Toys. It was refreshing to read about his family and the Perry family who, because the Brock's and Perry's were so friendly and outgoing, I was able to establish a lasting relationship with all of them. The relationship still exists today, but a little more distant since I know live in Nashville.The book is very descriptive and is historically correct in relation to the toy industry and retail industry from the 70's until now. I would think that anyone that is interested in the toy industry and retail industry or even how to ultimately build an empire with hard work and devotion, this would be worthwhile reading.
Wow what a great book! It was hard to put it down. Amazing what Dollar Tree went through in the early years to get where they are now.
I grew up in Norfolk knew Macon in Joan Brock. I was the principal of the high school both of them attended.It was very interesting to see in detail what Ben Franklin/K&K Toys/Dollar Tree has done over the last 60+ years. The Brock’s are a perfect example of what happens to people when they works 24/7. As one reads in the book both we’re dedicated in putting a quality product like they accomplished in all their business endeavors.MUST read for all !
Having grown up down the street from the Perry's, I found this story fascinating. We all grew up hanging out at Ward's Corner and in Ben Franklin. Doug was like my brother and Joanie was the pretty, sweet girl I looked up to, and still do. Mr. Perry drove me to school and Mrs. Perry taught me to sew. I used to baby sit Kathryn Brock during those years when Macon was in Viet Nam.Everyone who grew up with the Perry's is so proud of the family's success and continued humility and generosity. I ran into Macon in my local Dollar Tree "buying batteries", he said. Yeah, right. He was scoping the place out.Thank you, Macon Brock, for writing this book because it needed to happen so the story won't be forgotten.
Excellent account of the formation of an iconic American business , with lots of details about the people who were there from day one .Many details about the family members who provided the basis from which it sprang are included !
This was a really great book about the start of one of the most profitable companies on Wall Street. It's amazing how Dollar Tree became the giant it is today. The book also has really helpful life lessons!
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